be:good is a new type of Layout that is based on the concept of "loving things as they are" and provides an opportunity to enjoy living with handmade rugs more casually and more closely.
First appearance in Okinawa!!
"be:good", which has been eagerly awaited by our Okinawan staff, has finally crossed the ocean and is now available in Okinawa!
These rugs are usually only available at limited events.
We offer Layou's commitment at a special price.
I want it someday! Now!!
This is your chance to achieve that dream!
Please come and find your favorite rug!
Period: September 6th to September 23rd, 2024
Participating stores: Naha store / PLAZA HOUSE store
What are be:good rugs?
At Layout, we want the excitement our customers feel before they get their rug to last forever, so we put a lot of care into the rugs we deliver.
be:good is a line of rugs that fall just short of that level of commitment, but are still perfectly suitable for everyday use and are full of charm. Layout creates rugs and shapes that are kind to people, so that you can enjoy them more closely, ``just as they are (be)'' and ``with consideration (good)'' without having to make any changes.
Of course, Layout is extremely particular about on-site cleaning and maintenance, so you can use the equipment with peace of mind.
Why did you start?
Until now, rugs that did not quite meet Layout's standards have been introduced exclusively on "PASS THE BATON MARKET," with a note to that effect. However, customers who purchased the rugs commented, "What's the problem?", "This is good enough," and "I wish they would be available for sale on a regular basis." Hirai was inspired to take action and decided to introduce the rugs exclusively online.
What are Layout's special features?
At Layout, we want people to cherish their rugs as a loving partner in their lives that they can cherish forever.
That's why, in order to ensure that you love your rug even more after you get it, we not only take great care in cleaning and maintenance locally, but our staff also check the condition of each rug upon arrival in Japan, in order to deliver the rug to you in the best possible condition.
<Major checkpoints>
No holes
・Distortion is within 5 cm
No floating lugs
- No paint or dirt on either the front or back
・Gabbeh original type is over 2cm thick
・Other factors, such as the lag, will be considered and judged comprehensively.
We will introduce be:good rugs that do not quite meet Layout's standards, but are still usable without any problems and are good enough for everyday use.
cleaning
At Layout, we have our rugs cleaned by local dry cleaning factories, but since each factory has its own specialty, we ask different factories to clean our tribal rugs and Gabbehs.
There are a variety of skilled and not so skilled factories in the area, so we took the time to carefully select a factory that offers reliable Layout quality, checking the finished product.
Of course, in the future we would like to realize our dream of starting our own dry cleaning factory and creating jobs locally.
Cleaning rugs is very important.
Local carpet makers all say, "They've been washed," which isn't wrong, as rugs are always washed after they're woven, but we don't know when they were actually washed.
Vintage rugs in particular are often not in good condition, even if they have been washed, as they may have been stored in a warehouse for a long time or mixed in with dirty rugs, and although it is difficult to tell by appearance, they are often not in good condition.
Rugs that are not cleaned properly can have dust and other particles that remain on them for a long time, which can cause allergies and mold, so be careful.
<Stretch glue>
When stretching (molding) a rug, glue is used to maintain the shape, but some types of glue can have a pungent odor, and the odor can be stronger during humid seasons.
At Layout, we clean these rugs, but if the problem is not improved, we will not recommend them to our customers.
~First Lag~
Find your favorite rug
Try putting a rug in your house.
The usual scenery has changed completely
You'll find your heart leaping with excitement.
That must be...
Rugs in your favorite colors and carefully crafted
Because it enriches our hearts.
That's why,
"I'd like to put it in my room someday... but..."
While empathizing with such hesitation,
We want to create an opportunity for people to enjoy rugs.
It was with this idea in mind that [be:good] was born.
Although it falls just short of the Layout standard,
We will introduce attractive rugs that are perfect for everyday use.
More casually, more familiarly,
We aim to create opportunities for people to enjoy living with rugs.
Why not start your day off feeling good with be:good?