We would like to introduce the brands and friendly friends who have gathered from all over the country to set up shop at "Layout GOOD LIFE STORE - A Life Full of Love."
Aoyagi Souhonke / Nagoya, Aichi
Founded in 1879
The first generation, Goto Toshibei, was given the trade name "Aoyagi" by Tokugawa Yoshikatsu and founded the company.
We deliver a variety of sweets to our customers, including the traditional Nagoya confectionery "Uiro," as well as frog manju and Kero Tozzo.
Ishida Hat Manufacturing / Sasaoka, Okayama
We want to provide high-quality hats that can be worn for a long time to people who spend their days carefully.
We create products with a natural and basic style that are perfect for everyday use.
Waters / Kitanakagusuku, Okinawa
A select shop located in Kitanakagusuku.
We carry a wide selection of domestic and international apparel, accessories, tableware, lifestyle goods, and more.
For this event, we have selected items with a particularly popular Chinoiserie style, as well as high-quality apparel made with carefully selected materials.
UNTEN / Tomigusuku, Okinawa
Not only are they delicious, but our artisans carefully handcraft each "happy sweet" that is also kind to your body and the environment.
Okahan / Saitama City, Saitama
- A century-old, third-generation master of unparalleled expression -
We were established in Asakusa in 1922. I am the third generation owner and we produce artificial flowers for Japanese dolls, temples, shrines, and ceremonies. Currently, we mainly produce cherry blossoms, tangerines, red and white plum blossoms, and irises for Hina dolls.
The concept of our work is to create something that is casually exciting, and we aim to promote traditional Japanese crafts that evoke the traditions of "Wa" both domestically and internationally. We look forward to your support.
kakapo / Suwa, Nagano
Kakapo works slowly and carefully with factories and artisans all over Japan to create its fabrics.
Grrrounds / Yomitan, Okinawa
"Grrrounds" makes sweets using brown sugar from Okinawa, a traditional Japanese ingredient, as its main ingredient.
Aiming to spread brown sugar, which is rooted in Okinawan culture and history, to the world, the company continues to take a unique approach that combines tradition and innovation.
GREENS FOR GOOD / Okinawa City, Okinawa
GREENS FOR GOOD is a green design firm based in Okinawa that specializes in landscaping.
Our directly managed head shop offers a wide selection of plants, from standard to rare varieties, carefully selected by green designer Yasuhisa Suzuki from Japan and abroad.
We hope you will visit our store to find your very own favorite item.
Feel free to contact us for any garden design needs!
Kojimaan / Kyotango, Kyoto
・Seaside lantern shop
Kojimaan is a lantern workshop on the seaside of Kyotango. Located in a place rich in the natural beauty of the sea and mountains, we are exploring new possibilities for lanterns.
We face the reality of "living," bring a warm light to people's lives, and bring smiles to everyone's faces.
That's the kind of lantern we aim to make.
Carbonated Design Room / Otsu, Shiga
With her studio in the naturally rich land of Shiga, she draws inspiration from her daily life and creates textiles that are vivid memories.
"Add a fizzy boost to your everyday life."
Charou Uko / Kitanakagusuku, Okinawa
This is a Chinese tea specialty store.
We offer a selection of fragrant Chinese tea leaves carefully selected and purchased from mainland China.
From those enjoying Chinese tea for the first time to long-time Chinese tea fans.
We want people to enjoy Chinese tea in a casual and familiar way, rather than as something intimidating.
We also operate a teahouse in Okinawa where you can enjoy Chinese tea and sweets.
TALKY / Shibuya, Tokyo
Mingei Project is a project by three people with apparel backgrounds who propose a new interpretation of the possibilities of products for the Beastie Boys generation. They propose a new interpretation of ceramics by combining tradition and cutting-edge technology with scratch-making.
PEOPLEAP / Shibuya, Tokyo
PEOPLEAP is a multimedia project centered on original products. Up until now, their core product has been Hasami ware plates shaped like 7-inch records. In addition to product design, they have also produced original music and videos that interact with the plates, organized independent music events, and held pop-up events in department stores. In response to the impact of COVID-19, in 2020 they launched a playlist label. Collaborating with over 100 graphic designers and playlisters, they released four plates shaped like 7-inch records each month for a year. Profits from sales were donated to support potteries and creators. In 2023, they launched a collaborative product initiative, such as a special plate inspired by film director Wes Anderson's "Asteroid City," and plans are underway for a new project in 2025.
tokyobike / Kiyosumi Shirakawa, Tokyo
It all started when we came up with the name Tokyo Bike.
If a "mountain bike" is for riding in the mountains, then a "Tokyo bike" is for riding in Tokyo.
What we envisioned was the happy, smiling faces of people riding Tokyobike.
It's not just about running fast or moving around, but it's also a tool that can add a little change to your everyday life.
I wanted to create something like that.
For example, a towel that feels good on the skin, a pen that is comfortable to write with, a tool that is easy to use... Isn't it the subtle care put into these products by their makers that lightens our mood in our daily lives?
We thought about how to make riding in Tokyo, which has many traffic lights and hills, more comfortable.
Rather than going fast, it's about the lightness you feel the moment you step on the pedal and the feeling of being able to easily climb uphill.
In other words, the design allows you to feel the scenery and the smell of the air without being conscious of your bicycle, and the theme is TOKYO SLOW.
From there, we designed the frame and carefully considered each and every part to be used.
And so Tokyo Bike was born.
PASS THE BATON / Nakameguro, Tokyo
Based on the concept of "NEW CYCLE COMMONS," PASS THE BATON tackles the wastefulness and problems faced by companies, brands, and production areas and introduces them to the world.
Behind the many products that have been mass-produced and consumed, there are also things whose value has been overlooked: for example, non-standard products, dead stock items that had no choice but to sleep in warehouses, materials that were discarded as unnecessary, technologies that could become extinct if left unchecked, and things whose value was only recognized by a select few enthusiasts.
PASS THE BATON shines a light on such things and delivers something that is important or joyful to someone.
PASS THE BATON will introduce three brands this time.
・Remake tableware / Nakameguro, Tokyo
Remake tableware is an original PASS THE BATON tableware series that has been on the market since 2013. The concept is to remake non-standard items that inevitably come out of the production process for commercial tableware by painting them. To date, in collaboration with minä perhonen, illustrator Ayako Motonaga, and the creative unit KIGI, the series has released products in which pure white tableware used in restaurants is painted.
・giraffe / Nakameguro, Tokyo
A giraffe is a small expression of intent.
Small actions,
Big change.
Be free and rebellious, and gaze into the distance like a giraffe.
Something might change.
If each of us does this, change can happen.
Instead of being bound by society, they tighten their noose around their own necks,
If we each gaze into the distance from a high vantage point like a giraffe,
The world will be a better place.
・Tanka / Kyoto・Fushimi
Fushimi dolls, known as "Tanka," have been around for about 270 years. Fushimi dolls are so-called local toys. These toys were made from readily available materials such as paper, wood, bamboo, and clay from the Edo period through the Meiji period, with the hope of promoting the healthy growth of children. Each piece is carefully crafted by artisans, but if I were to say what makes local toys appealing, I would say it lies in the "corners" that come with mass production by artisans. While productivity is taken into consideration, the simplification of the shapes and paintings creates a unique design. Fushimi dolls are filled with a charm that is intimate and appealing, different from the tranquility of other traditional crafts.
This exhibition features 100 carefully selected varieties.
PLAZA HOUSE / Okinawa City, Okinawa
Plaza House is Japan's first shopping center, founded in Koza, Okinawa in 1954.
Okinawa was under American rule at the time.
This facility was built for officers and their families who lived near the U.S. military base, and still retains that American shopping culture and exotic atmosphere. Today, with the concept of "Everyday is a journey," the facility is lined with approximately 51 stores where you can enjoy food, clothing, housing, and entertainment, including the Cantonese restaurant "Yueyuan Chinese Restaurant," which has been loved since it first opened, and "Roger's," a select shop that handles imported goods.
PAYSAN / Ishikawa and Kahoku
Paysan is a captivating herbal tea brand.
Made with organic herbs from our own farm in Ishikawa Prefecture and an unconventional freeze-drying method.
The concept is "An herbal experience like traveling alone."
The feeling of freedom and liberation is the opportunity to discover a new side of yourself.
HOZUBAG / Kameoka, Kyoto
HOZUBAG is a brand that creates diverse resource circulation.
HOZUBAG Mfg. is located in Kameoka, Kyoto, the ancient capital of Japan, as a base for collecting and dismantling paragliders that have outlived their usefulness due to strict safety standards and have nowhere to go. The company has begun a project to recycle these paragliders as terrestrial resources by turning them into bags, and is working to create a society where resources are recycled through a variety of approaches, such as bags made from recycled PET bottle fabric, while also working to revitalize the local area and create jobs.
Horii Shichimeien Garden / Uji, Kyoto
Founded in 1879
Since our founding, we have been delivering Uji tea that has been carefully crafted using traditional methods.
During the Muromachi period, Shogun Ashikaga designated seven excellent tea plantations, which would later be known as the "Seven Uji Tea Gardens." Our tea garden cultivates the only surviving tea plantation of these, the Okunoyama Tea Garden.
Masht-star / Minami-Azabu, Tokyo
An original brand launched in 2007 with the concept of African clothing that can be worn on a daily basis.
We travel directly to Africa to purchase fabrics, and then we create and sell clothes and accessories that can be worn on the streets of Japan.
All items are one-of-a-kind, not mass-produced, and are all handmade. I do everything from purchasing to production and sales by myself.
Maruta Kiln / Koishiwara, Fukuoka
This vessel is made by kneading Aso yellow clay (limonite) into ceramic clay, mixing it with Koishiwara ware glaze, and firing it.
The surface of the vessel is decorated with a pattern made using the traditional technique of tobikanna, and features countless stardust-like patterns resembling green and blue.
The sparkles of the lights mix together, creating a variety of different views.
This work pursues the infinite possibilities of ceramic expression and overlays it on the future of Koishiwara ware.
MIX lifestyle / Ginowan, Okinawa
A select shop that deals in a variety of items from Japan, the prefecture, and beyond, with "design" as its keyword.
We help you improve your lifestyle.
Yaoyatsunagi / Urasoe, Okinawa
"Connecting people through food"
Connecting food, connecting production areas, connecting thoughts - a new type of greengrocer that "connects" various things and people.
We will introduce you to some of the best products from lesser known farmers across Japan.
Sheep Sheep / Kitanakagusuku, Okinawa
This is a Japanese confectionery shop in Kitanakagusuku.
We will bring dorayaki, bean daifuku, warabi mochi, and seasonal sweets such as strawberry daifuku.
Please stop by if you are in the area.
Renyu rayh lab / New Taipei, Taiwan
I enjoy making observations in my daily life and while traveling.
For me, traveling is not just about visiting famous tourist spots.
While experiencing the local lifestyle and experiencing the parks, stations, shops and local scenery,
I combine the culture and seasons unique to each region and express them in my illustrations.
layout cafe / Ginowan, Okinawa
This cafe is produced by the interior design shop Layout, with the concept of "enjoying soup by choosing a bowl that suits your mood that day."
Enjoy a relaxing time surrounded by beautiful interior design while admiring the approximately 18-meter long wall art hand-painted by the Carbonated Design Studio.
Layout / Nakameguro, Tokyo Naha, Okinawa City
A select shop that conveys the appeal of handmade rugs with the concept of "designing your life from rugs."
The Naha store also offers vintage Scandinavian furniture.