This is the 11th installment of Hiroki Sueyoshi's blog series from FAH Co., Ltd.
In fact, this 11th blog post comes about two and a half months after the 10th.
The reason is savings and carelessness.
I don't write this blog in a timely manner, but rather write it in advance with some time to spare. In other words, I'm saving up for the blog.
Because of that, I can't write about current events. (lol) When we started, President Maeda requested that we write twice a month.
So, if you write it 10 times, it should last you 5 months.
It's scheduled to start in August. "It should be fine within 2020," I thought. But when I looked into it, it was being uploaded every week.
Of course, my savings would be gone, I thought, letting my guard down.
However, there was a lot I was able to take in during those two and a half months.
2020 is the year things aren't going as planned.
Now, let's get to the main topic.
"Pendant lights are accessories that float in the air." I'll be honest, this is a famous quote that I used to say to customers without any shame when I was working at my previous job (at an interior design shop).
I might be a little self-promoting, but I'm good at comparing things to other things, and I've been praised by staff and customers alike. Sometimes, when a customer gives me an analogy, they'll come up to me with a grin and say, "There you have it!"
I think that analogies are one of the most important expressions when communicating with others, and I think they came naturally to me as a result of thinking about how to communicate with people who are not familiar with the subject.
To convey new sensations and knowledge to people more quickly and clearly. Among them, the title of this article, "Pendant lights are accessories that float in the air," is a statement I made more than five years ago, but people still tease me about it.
I feel very embarrassed every time I'm teased about it, but it also makes me happy because it's an expression that just feels right.
But back to the main topic... I think lighting is one of the things in a room that is closest to your eye level. And among those, there aren't many that are floating in the air.
In particular, pendant lights are at eye level and even emit light.
Yes, it is extremely important in determining the impression of the interior.
This is purely my experience, but most Japanese people want light (brightness) from lighting. This is not wrong at all.
In fact, it's the most basic of basics.
In addition, in Europe, the element of "spatial presentation" is very important. It may sound exaggerated, but a single light fixture can change a room.
Just imagine.
Convenience store lighting in a high-end restaurant, or conversely, high-end restaurant lighting in a convenience store, will create completely different spaces.
The brightness of lighting, the way light leaks, the position of the light source, etc. are all very important when it comes to creating a space.
In Europe, people dislike spaces that are too bright at night. I've even heard people say, "What's the point of turning night into day?"
I was also impressed by the idea of "placing light where it is needed" rather than just having one bright light.
Lighting is so interesting and profound. Recently in Japan, downlights are used a lot (even in my house...). I don't think that's a bad thing at all, but I think it inevitably makes the space seem dull.
I understand that there are many different housing circumstances, but if possible, I would like you to try installing a light that creates a shadow.
It can be a pendant lamp, table lamp, or floor lamp.
The lighting becomes an accessory in the interior. Like necklaces, earrings, and watches, accessories "create elegance and class." "Light" also gives people a sense of peace.
I think it's nice to occasionally turn on just your favorite lighting and immerse yourself in your own interior. It's very relaxing. I hope that a culture of showing off lighting accessories will emerge in Japan as well.
"Pendant lights are accessories that float in the air." It's a bit of a cheesy line, but you can use it. No, please use it. Lol
(text: SUEYOSHI)
SUEYOSHI HIROKI
Representative Director of FAH Co., Ltd.
Born in Hiroshima in 1985, raised in Kyoto, and lived in Canada for one year.
At the age of 20, she entered an interior design shop and was so impressed that she decided to work in the interior design industry. From the age of 23 to 35, she worked at an interior design shop in Hiroshima. She strives to be a "chameleon coordinator" who can materialize the client's ideal lifestyle and interior design, rather than catering to her own preferences.
FAH Co., Ltd. was established in 2020.
I am constantly challenging myself to make interior design fun, whether it be for private homes, model homes and rooms, or commercial (hotels, restaurants, etc.) product development.