Let us introduce the wonderful brands and good-spirited friends from all over the country who are joining us at ‘Layout GOOD LIFE STORE ~A Life Overflowing with Love~.’
〇青柳総本家 Aoyagi Sohonke / Nagoya・Aichi
Established in 1879 (Meiji era 12)
Rihee Goto, the founder of the business, was granted the name “Aoyagi” by Lord Keisho Tokugawa when he started the company. Today, Aoyagi delivers a diverse selection of sweets to customers, including traditional Japanese confections from Nagoya like “Uiro,” frog-shaped steamed buns known as “Kaeru Manju,” and “Kero-tozzo.”
〇石田製帽 Ishidaseibou / Sasaoka・Okayama
We want to deliver high-quality hats that can be cherished and used for a long time to those who lead a refined daily life. We create products with a natural and basic style that accompany everyday life
〇Waters / Kitanakagusuku・Okinawa
A select shop based in Kitanakagusuku.
We offer a wide range of apparel, accessories, tableware, and lifestyle goods from Japan and overseas. For this event, we’ve focused on curating our most popular Chinoiserie-inspired items and high-quality apparel made with carefully selected materials
〇UNTEN / Urasoe・Okinawa
Not only delicious, but also considerate of the body and the environment, these “joyful sweets” are carefully made by artisans, one piece at a time.
〇岡半 Okahan / Saitama city・Saitama
-Founded 100 years ago,3rd generation unparalleled artist-
Founded independently in 1922 (Taisho 11) in Asakusa, I am the third generation and currently produce artificial flowers for Japanese dolls, as well as for temples, shrines, and rituals. Currently, we primarily manufacture sakura tachibana , red and white plum blossoms, and irises for hina dolls.
The concept behind my work is to carefully and subtly create a sense of elevation, while showcasing the traditions of Japan. I aim to share Japanese traditional crafts, both domestically and internationally. Thank you for your support.
〇kakapo / Suwa・Nagano
Kakapo collaborates with factories and artisans across Japan, taking time and care to craft high-quality fabrics.
〇Grrrounds / Yomitan・Okinawa
“Grrrounds” is a brand that creates sweets using Okinawan black sugar, a traditional Japanese ingredient, as its main raw material.
With the goal of spreading Okinawan black sugar, which is deeply rooted in the culture and history of Okinawa, they continue to pursue a unique approach that blends tradition with innovation.
〇GREEN FOR GOOD / Okinawa City・Okinawa
GREENS FOR GOOD is a green design office based in Okinawa, specializing in landscaping.
At our direct-operated head shop, we offer a selection of plants curated by green designer Yasuhisa Suzuki, ranging from popular varieties to rare ones sourced from both domestic and international markets.
We would be delighted if you could visit our shop to find your perfect plant. Please feel free to consult us about garden design as well!
〇小嶋庵 Kojima An / Kyotango・Kyoto
・Japanese lantern atelier by seaside
Kojima An is a Japanese lantern atelier in Kyotango, in Kyoto.
We seek a new possibility of Japanese lantern to be used for people in the world.
We take aim to be a lantern maker to be able to turn a light inside of our life and make a smile for people by facing day-to-day life.
〇炭酸デザイン室 Tansan Design Studio / Otu・Shiga
Nestled in the lush and verdant land of Shiga, our atelier draws inspiration from the beauty of everyday life to create textiles that capture vivid memories. With each of our creations, we strive to “infuse your daily routine with a refreshing sense of excitement and inspiration.”
〇茶樓雨香charou uka / Kitanakagusuku・Okinawa
We are a specialty Chinese tea shop.
We offer a selection of fragrant Chinese tea leaves carefully sourced from the mainland of China.
From those new to Chinese tea to long-time enthusiasts.
We aim to make Chinese tea approachable and easy to enjoy, rather than something seen as formal or exclusive.
In Okinawa, we also operate a tea house where you can enjoy Chinese tea and sweets.
〇TALKY / Shibuya・Tokyo
A mingei (Japanese folk craft) project led by three individuals with backgrounds in apparel, offering a fresh interpretation of product potential through the perspective of the Beastie Boys generation. Proposing ceramics with a fresh interpretation by scratching together tradition and cutting-edge technology.
〇PEOPLEAP / Shibuya・Tokyo
PEOPLE × LAEP ＝ PEOPLEAP
PEOPLEAP is a multimedia project centered around original products. So far, PEOPLEAP has focused on original products, with its core being plates shaped like 7-inch records (crafted in Hasami-yaki). Beyond product design, the project has also produced original music and videos tied to the plates, organized independent music events, and hosted pop-up events in department stores. In response to the impact of the COVID-19 pandemic, PEOPLEAP began operating as a playlist label in 2020. Over the course of one year, PEOPLEAP collaborated with more than 100 graphic designers and playlist curators to release four plates per month, each shaped like a 7-inch record. The proceeds from sales were reinvested to support both the ceramic producers and the creators involved. In 2023, PEOPLEAP launched collaborative products, including a special plate in collaboration with Wes Anderson’s Asteroid City. Plans for new projects are currently being developed for 2025.
〇tokyobike / Kiyosumisirakawa・Tokyo
Tokyo Bike began with the idea behind its name. If a bike for the mountains is called a “mountain bike,” then a bike for Tokyo should be called a “Tokyo Bike.”
What we envisioned was the joyful smiles of people riding Tokyo Bikes.
The goal wasn’t just to go fast or to get from one place to another, but to create a tool that adds a subtle change to the everyday routine.
We wanted to make something like a towel with a pleasant texture, a pen that writes smoothly, or a tool that is easy to use.
What lightens our mood in daily life are these thoughtful, unobtrusive touches by creators.
We thought about how to make it enjoyable to ride through Tokyo, with its many signals and hills.
Rather than focusing on speed, we prioritized the lightness you feel when you pedal and the smooth feeling of climbing a hill.
In other words, the design is for experiencing the scenery and the air without thinking about the bike. The theme is TOKYO SLOW.
From there, we designed the frame and carefully selected each part.
This is how Tokyo Bike was created.
〇PASS THE BATON / Nakameguro ・Tokyo
PASS THE BATON is based on the concept of “NEW CYCLE COMMONS,” addressing the issues of resource inefficiency and difficulties faced by companies, brands, and production areas, and introducing them to the world.
Behind the many products that have been mass-produced and consumed, there are also things whose value has been overlooked. For example, items that could only lie dormant in warehouses as irregular goods or dead stock, materials discarded as unnecessary, technologies at risk of extinction if left unattended, and things whose value was only recognized by a small group of enthusiasts.
PASS THE BATON shines a light on these items and brings ‘importance’ and ‘happiness’ to someone.
PASS THE BATON is introducing three brands this time.
・Remake tableware / Nakameguro ・Tokyo
Remake tableware is an original tableware series by PASS THE BATON that has been available since its launch in 2013 and continues to this day. The concept involves remaking irregular items that inevitably arise during the production process of commercial tableware by adding hand-painted designs. Through collaborations with mina perhonen, illustrator Ayako Motonaga, and the creative unit KIGI, we have released products featuring hand-painted designs on plain white tableware used in restaurants.
・giraffe / Nakameguro ・Tokyo
Giraffe is a small gesture of intention.
A small action, A big change.
With a spirit of freedom and defiance, let’s gaze far ahead, like a giraffe.
Something might change.
By each person doing so, change might happen.
Instead of being bound by society, tighten your own neck, and by looking far ahead from a high vantage point like a giraffe, if each of us does so,
the world will become a better place.
・丹嘉 Tanka / Fushimi・Kyoto
‘Tanka,’ a Fushimi doll that has been around for about 270 years. Fushimi dolls are traditional folk toys. Folk toys were created using easily accessible materials such as paper, wood, bamboo, and clay, with the hope of promoting children’s healthy growth, and have been made since the Edo period through to the Meiji era. Each piece was carefully crafted by skilled artisans, but if I were to pinpoint the charm of folk toys, I would say it lies in the “imperfection” that comes from mass production by hand. While considering productivity, the simplification that occurs in the form and painting creates a unique sense of design. Fushimi dolls exude a charm that is different from the calm elegance found in other traditional crafts, offering a sense of familiarity. For this exhibition, we have carefully selected 100 types from among many.
〇PLAZA HOUSE / Okinawa city・Okinawa
Plaza House, established in 1954 in Koza, Okinawa, is Japan’s first shopping center.At that time, Okinawa was under U.S. administration. Built for military officers and their families living near the U.S. bases, the facility still retains the charm of American shopping culture and an exotic atmosphere.Today, with the concept “Everyday is a journey,” Plaza House features approximately 51 shops, offering clothing, food, living, and entertainment. Highlights include “Getsuen Hanten,” a Cantonese restaurant loved since its founding, and “Roger’s,” a select shop specializing in imported goods.
〇PAYSAN /Kahoku・Ishikawa
“PAYSAN,” an enchanting herbal tea brand.
With organic herbs from our own farm in Ishikawa Prefecture and an extraordinary freeze-drying method.
The concept: “A herbal experience like a solo journey.”
The liberating sense of freedom becomes an opportunity to discover an unknown version of yourself. “PAYSAN,” an enchanting herbal tea brand.
〇HOZUBAG / Kameoka・Kyoto
HOZUBAG is a brand that creates diverse resource-recycling. We collect and dismantle paragliders that are not suitable to be used anymore due to strict safety standards at our base, “HOZUBAG Mfg.” in Kameoka City, Kyoto, the ancient capital of Japan, and reinvent these paragliders into bags. Our aim is to create a recycling-oriented society through a variety of approaches, such as bags made from recycled plastic bottles. By fostering this new industry, we hope to diversify our local economy, boost employment, and revitalize our region. HOZUBAG, our signature item, is repurposed from used paragliders, making it light and durable. Each bag has a different color and style depending on how it was cut and sewn together.
〇小嶋庵 Kojima An / Kyotango・Kyoto
Established in 1879 (Meiji era 12)
Since our establishment, we have dedicated ourselves to delivering Uji tea meticulously crafted using traditional methods. Dating back to the Muromachi period, the Ashikaga shogunate designated seven superior tea gardens, known as the “Uji Shichimeien.” Our garden cultivates the only remaining livelihood tea garden, the “Okunoyama Tea Garden,” which we take great pride in nurturing to produce the finest quality tea.
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〇Masht-star / Minamiazabu・Tokyo
An original brand founded in 2007, conceptually focused on wearable African-inspired fashion for everyday life.
We directly source fabrics from Africa and create and sell clothing and accessories that can be worn in the streets of Japan.
Each item is unique and made by hand, not mass-produced. I handle everything from sourcing to production and sales on my own.
〇まるた窯 Maruta gama/Koishiwara ・Fukuoka
A vessel made by kneading Aso yellow clay (limonite) into the pottery clay and mixing it with the glaze of Koishihara ware before firing.
The patterns, created using the traditional technique of tobi-kanna (flying plane), are adorned with countless shimmering specks resembling stardust in green and blue, blending together to create a variety of landscapes.
This work pursues the infinite possibilities of ceramic expression, reflecting the future of Koishihara ware.
〇MIX life-style / Ginowan・Okinawa
A select shop that focuses on “design” as its keyword, offering a wide variety of items from both domestic and international, as well as local and regional sources. We aim to help make your lifestyle even better.
〇八百繋 yaokei/ Urasoe・Okinawa
“Connecting people through food”
A new type of greengrocer that “connects” various things and people by linking food, regions, and emotions.
We introduce exceptional products from farmers across Japan that are yet to be widely known.
〇羊羊YOYO AN FACTORY/ Kitanakagusuku・Okinawa
We are a Japanese confectionery shop in Kitanakagusuku.
We offer dorayaki, mame daifuku, warabi mochi, and seasonal treats such as strawberry daifuku. If you’re in the area, please feel free to stop by!
〇任嶼rayh lab / New Taipei・Taiwan
I enjoy observing daily life and the places I visit during my travels.
For me, traveling is not just about visiting famous tourist spots. It’s about immersing myself in the local way of life—experiencing parks, stations, shops, and the surrounding landscapes. By connecting with the unique culture and seasons of each place, I create works of art that combine these elements through illustrations.
〇layout cafe / Ginowan・Okinawa
A cafe produced by the interior shop Layout, with the concept “Choose your dishware based on your mood and enjoy your soup.” Enjoy a great time surrounded by beautiful interiors while admiring the approximately 18-meter wall art hand-painted by the Tansan Design Studio.
〇Layout /Nakameguro・Tokyo Naha , Okinawa city・Okinawa
A select shop with the concept of “Designing life through rugs,” showcasing the charm of handmade rugs. At the Naha store, we also introduce vintage Scandinavian furniture.
